We’re Today’s Social Intelligence Platform
On a mission to bring every relevant public datapoint, regardless of channel or medium, into one coherent, trustworthy data lake to protect and promote our customers' brands.
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Our Story
Technology changes. Most of today’s social listening tools were created in the early 2000s. Which means brands are relying on outdated technology and expecting innovative results. That didn’t make sense to us.
So we set out to change the standard. We didn’t want just to scrape meta titles and scan post copy. We also didn’t want X (Twitter) to make up 75% of our data. So we didn’t.
We built a tool that can digest full video and audio content at scale. A tool that understands when your brand is spoken, not just written. We also developed AI to solve real problems rather than just AI-washing our technology.
The result - Pendulum. A powerhouse social intelligence tool. A tool that takes social listening up to today’s standards - so that brands can be prepared for whatever comes tomorrow.
Every Company Has Values. We Actually Live Ours
The principles that power our progress.
Customer Obsessed
Our north star is creating a path to sustainable growth for our customers.
Speed through Simplicity
We believe innovation doesn’t need to be complex to be effective.
Disagree and Commit
We don’t let egos compromise decisions. We let data guide us and commit to a path forward, together.
Diverse, Equitable, and Inclusive
DE&I isn’t a bonus for us, it’s table stakes. It’s how we build better and achieve higher.
Collective Ownership
We treat each of our team members as experts in their respective domains and empower them to make decisions.
Meet the Leadership
Board Members and Advisors
Backed by World-Leading Investors
Pendulum X Burson
A partnership born at the intersection of strategy and innovation.
Pendulum and Burson, the global leader in strategic communications, joined together to create Sonar.
Sonar combines Pendulum's advanced technology with Burson's strategic expertise to help brands effectively navigate the complexities of modern communication.
Curious to see how your brand is really showing up?
See how brands are upgrading their strategies with Pendulum Social Intelligence.
