Get the Perfect Ingredients for Brand Alignment: Top-Notch Due Diligence and Reputation Protection
Pendulum's Social Listening Platform delivers up to 75% more data intelligence across video, audio, and images, giving F&B brands the foresight to align strategy, manage ingredient trends, and secure key influencer partnerships
Why Legacy Social Listening is a Recipe for Reputational Crisis and Trend Misses
Food trends, product reviews, and recipe hacks are driven by video (TikTok, YouTube), creating a 75% gap in understanding with legacy text-only social listening tools.
Supply Chain & Conspiracy Narratives
Reputational integrity is constantly threatened by conspiracies about ingredients, ethical sourcing, or supply chain delays—narratives that often start on niche or unmoderated platforms.
F&B brands struggle to monitor visual brand exposure (e.g., a logo on a sponsorship asset) and link that exposure to indirect negative sentiment or protest narratives.
Health & Safety Discourse
Tracking the spread of misinformation (e.g., health and medical disinformation) before it impacts consumer trust or operational continuity.
Translate Consumer Narratives Into F&B Growth
Pendulum uses true content intelligence to find the signal in the noise.
Ingredient Trend Spotting
Use Pendulum's Automatic Speech Recognition (ASR) to transcribe thousands of videos daily, identifying emerging ingredient preferences and consumption patterns before they appear in mainstream reports.
Product Perception Analysis
Gain real-time insights into consumer sentiment and the emotional intensity of product reviews and taste tests across video and audio content, giving you a complete picture of consumer desire.
Competitive Share of Narrative (CSN)
Benchmark the strategic effectiveness and reach of your competitor’s core messaging (e.g., sustainability claims, health benefits) across all media types, not just text mentions.
Get the Perfect Ingredients for Brand Alignment: Top-Notch Due Diligence and Reputation Protection
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Definitive Influencer Vetting & Monitoring
Automated Due Diligence, Delivered
Pendulum automates the deepest influencer vetting and monitoring, helping F&B teams scale campaigns rapidly with confidence.
Ensure Brand Alignment
Analyze the full historical record of a potential partner, including their statements in video and audio, to ensure the relationship is aligned with your brand’s ethical and health standards.
Crisis Management & Reputation Protection
Proactive Narrative Defense
Leverage predictive intelligence to automate horizon scanning and synthesize potential reputational risks and misinformation storms into digestible stories.
Visual Risk Detection
Use Optical Character Recognition (OCR) to detect untagged brand abuse or instances of your logo/UI appearing in videos related to boycotts or negative activism.
ESG Backlash Foresight
Identify emerging narratives that aggressively criticize your company's Environmental, Social, and Governance (ESG) initiatives to enable a preemptive communication strategy.
