The Pendulum Perspective

Influencer Marketing
Media & Entertainment

When a Rumor Resurges: What King Charles’ Death Hoax Teaches Us

Three months after a UK radio station accidentally aired pre-recorded death announcements for King Charles III, a regulatory ruling triggered a second viral wave

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Georgina Ford
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Influencer Marketing
Media & Entertainment

When a Rumor Resurges: What King Charles’ Death Hoax Teaches Us

Three months after a UK radio station accidentally aired pre-recorded death announcements for King Charles III, a regulatory ruling triggered a second viral wave

Brand Management

Early-Warning Alerts for Brand Risk

Static keyword alerts warn too late. Here's what it actually takes to catch a brand risk signal first.

Brand Management

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See how Pendulum's agentic AI moves brand intelligence from detection to board-ready action without a single manual handoff.

Brand Management
Media & Entertainment

A Five-Step Framework for Turning Social Data Into Content People Share

A 5-step framework—be curious, investigate, relate, create, repeat—for turning social listening data into content people actually share.

Reclaiming Strategic Mondays: How Pendulum's Reporting Agents Transform PR & Comms

Stop losing Mondays to manual clip reports. Pendulum's always-on Reporting Agents deliver board-ready PR intelligence automatically.

Agentic AI

Monitoring Agents: Real-Time Brand Intelligence That Works Like Your Best Analyst

See how Pendulum's Monitoring Agents read intent, triage risk, and route alerts to Slack or Teams automatically, so PR and comms teams act

Influencer Marketing
Media & Entertainment

Social Platforms Race to Guardrail AI Content As Backlash and Fraud Move Faster

Negative AI content drives 57% of engagement despite being 43% of mentions. Here's what 3.7K social mentions this week reveal about the AI slop backlash.

Reporting Agents vs. Manual Clip Reporting: A Side-by-Side Comparison

Compare Pendulum's Reporting Agents vs. manual clip reporting side by side: build time, coverage, cost, and consistency. See where automation actually wins.

Brand Management
Media & Entertainment

How to Automate Your Media Clip Report (Without a 45-Hour Manual Slog)

Stop building clip reports by hand. Pendulum’s Reporting Agents automate media coverage tracking across news and social, cutting report time by 93%.

Why Static Dashboards Fail Modern PR Teams

Most brand monitoring dashboards rely on third-party APIs that have built-in data gaps. Here’s why PR teams are moving to Pendulum's Monitoring Agents

Audio Visual & Text Filtering: Why the Source of a Mention Changes Everything

A mention’s source changes its meaning: written captions are curated, spoken mentions captured by ASR are unscripted, OCR-detected visuals carry no caption

Brand Management
Technology

How to Build a Brand Risk Alert System That Works

Alerts that either flood your inbox or arrive too late aren't working. Here's how agentic AI catches brand risk signals in audio, video, and fringe platforms first.

Brand Management
F&B

The Cyclospora Outbreak: What's Really Happening?

40% of Americans are eating less produce due to the Cyclospora outbreak. Pendulum's multimodal data shows who's really driving the conversation.

Stop Guessing. Start Seeing.

Time to upgrade your legacy social listening to social intelligence. Capture the whole picture across video, audio, and imagery with Pendulum.

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