The Pendulum Perspective

A graphic showing pendulum data
Social Intelligence
Technology

Artemis II Mission Captures Global Imagination and Massive Engagement

We analyze the Artemis II mission using Pendulum's social intelligence data, focusing on how data-driven discovery identifies relatable human-interest"narratives. Key insights include the use of Multimodal Discovery (ASR/OCR) to capture sentiment around unscripted moments—like the malfunctioning space toilet. Pendulum features specific engagement metrics (990.3M impressions).

By:
 
Georgina Ford
Read more

Latest from Pendulum

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
A graphic showing pendulum data
Social Intelligence
Technology

Artemis II Mission Captures Global Imagination and Massive Engagement

We analyze the Artemis II mission using Pendulum's social intelligence data, focusing on how data-driven discovery identifies relatable human-interest"narratives. Key insights include the use of Multimodal Discovery (ASR/OCR) to capture sentiment around unscripted moments—like the malfunctioning space toilet. Pendulum features specific engagement metrics (990.3M impressions).

A screenshot showing Sabrina Carpenter found by Pendulum Intelligence OCR.
Influencer Marketing
Media & Entertainment

Coachella 2026 Analysis: The "Binichella" Effect & Global Fan Trends

Executive Data Insights on Coachella 2026: This comprehensive intelligence report by Pendulum Intelligence analyzes over 110 hours of multimedia content to identify the dominant cultural and economic drivers of Coachella 2026.

Case Studies
Technology

Case Study: Analyzing Customer Sentiment Around a High-Profile Tech Hardware Release

Based in Seattle, Pendulum provides global enterprise social intelligence. Our breakthrough tech helps world-leading brands like Qualcomm protect and grow their reputation through true content intelligence.

A screenshot of Pendulum Data showing a youtube video
Brand Management
Technology

How Pendulum Digests YouTube Data

By auto-transcribing speech and leveraging community analytics (including subscriber signals from commenters), Pendulum maps entire creator ecosystems for Fortune 500 firms, supporting tasks ranging from narrative monitoring for global banks to investigative journalism for publishing houses.

Brand Management
F&B

The 12-Tonne KitKat Heist

Analyzing the global impact of the KitKat heist across Italy and Poland, tracking a viral criminal investigation that captured the attention of 11M+ users worldwide.

A dark text overlay on an image of a Trader Joe's grocery store highlights the news that nearly 10 million pounds of frozen food have been recalled due to fears of glass contamination.
Brand Management
F&B

The Visual-First Crisis: What the Trader Joe’s Recall Teaches Us About Brand Risk

While the Trader Joe’s recall is currently a US-centric event (924 mentions), data shows emerging international ripples in Canada (18 mentions) and India (8 mentions) as global audiences monitor US food safety standards.

Brand Management
Technology

You Miss up to 75% of the Conversations About Your Brand

There is a critical data deficit in legacy social listening. While text-based platforms like X (Twitter) have stagnated, visual and audio giants like TikTok, Instagram, and YouTube now capture billions of daily views. This section of the report explains how modern social intelligence enables companies to monitor brand sentiment across decentralized multimedia environments, moving beyond digital archaeology to deliver real-time risk mitigation and accurate Share of Voice (SoV) metrics.

A group of young men in basketball uniforms are celebrating a championship win. They are holding a trophy and a large blue banner that says "MARCH MADNESS 2026 TICKET PUNCHED". Some of the men are wearing championship t-shirts.
Social Intelligence
Media & Entertainment

March Madness Report: Vibes, Not Brackets. The Data That Matters

This Pendulum intelligence report analyzes the opening round of the 2026 March Madness tournament, identifying a significant shift where organic athlete content and phonetic humor (e.g., the "Kimmel Effect") drive 10x more engagement than traditional network reporting. Utilizing proprietary ASR and OCR technology, the data highlights a 110% surge in social interactions and a 6:1 positive-to-negative sentiment ratio centered on "Cinderella" and "miracle" narratives.

F&B Influencer live streaming a rich dark chocolate cake on a mobile phone
Brand Management
CPG

Why Computer Vision Leads the Way in Social Intelligence

This blog explores how computer vision technologies, such as OCR and image captioning, allow brands to monitor their visual presence and digital safety at scale. By processing millions of daily images, it identifies everything from specific product damage to sophisticated misinformation across the social media landscape.

Screenshot of Pendulum's Data Explorer showing a man on a boat during St Patrick's Day
Social Intelligence
Media & Entertainment

St. Patrick’s Day 2026: Pendulum Insights Reveal a High-Engagement, Creator-Led Global Celebration

Traditional social listening missed 19% of the St. Patrick's Day narrative. See how Pendulum's multimedia AI extracts insights from unscripted audio, video, and visual text.

Brand Management
CPG

Text is Dead, Silos are Over, and 'The Life of a Showgirl' is So Last Metric

Pendulum’s 2026 Trend Report reveals: - Why your current Share of Voice is likely a tiny fraction of the actual brand conversation. - Why keyword stuffing is over and how to pivot to GEO to satisfy LLMs such as ChatGPT and Claude. - Moving From AVE to EMV: Learn to calculate Earned Media Value to prove real financial significance to your C-suite (we even created a resource that does it for you!).

A cheerful young Asian woman wearing white headphones, waving at the camera while taking a selfie in a neon-lit gaming room with a professional microphone in the foreground.
Social Intelligence
Technology

How Does Pendulum Decode TikTok?

Pendulum uses a proprietary AI engine and privacy-first data ingestion to transform public TikTok video content into actionable brand intelligence through advanced speech recognition, computer vision, and historical narrative archiving.

A diverse team of three business professionals collaborates and discusses ideas while brainstorming on a clear glass whiteboard in a sunlit modern office. The man in the background writes with a marker as two women watch and listen attentively.
Social Intelligence
CPG

Stop Guessing Your ROI: A Technical Quiz to Audit Your Social Listening Stack for 2026

Audit your social listening stack to reclaim visual brand moments that legacy text-based tools miss. This guide provides a technical framework for testing OCR, ASR, and frame-by-frame video intelligence to ensure your brand captures its true ROI and Share of Voice in 2026.

Stop Guessing. Start Seeing.

Time to upgrade your legacy social listening to social intelligence. Capture the whole picture across video, audio, and imagery with Pendulum.

Request a demo

No results found

Remove some filters to discover more articles.

Times Have Changed. So Should Your Tech Stack

See how brands are upgrading their strategies with Pendulum Social Intelligence.

See it in action