The Pendulum Perspective

A dark text overlay on an image of a Trader Joe's grocery store highlights the news that nearly 10 million pounds of frozen food have been recalled due to fears of glass contamination.
Brand Management
F&B

The Visual-First Crisis: What the Trader Joe’s Recall Teaches Us About Modern Brand Risk

While the Trader Joe’s recall is currently a US-centric event (924 mentions), data shows emerging international ripples in Canada (18 mentions) and India (8 mentions) as global audiences monitor US food safety standards.

By:
 
Georgina Ford
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Brand Management
F&B

The Visual-First Crisis: What the Trader Joe’s Recall Teaches Us About Modern Brand Risk

While the Trader Joe’s recall is currently a US-centric event (924 mentions), data shows emerging international ripples in Canada (18 mentions) and India (8 mentions) as global audiences monitor US food safety standards.

Brand Management
Technology

You Miss up to 75% of the Conversations About Your Brand

There is a critical data deficit in legacy social listening. While text-based platforms like X (Twitter) have stagnated, visual and audio giants like TikTok, Instagram, and YouTube now capture billions of daily views. This section of the report explains how modern social intelligence enables companies to monitor brand sentiment across decentralized multimedia environments, moving beyond digital archaeology to deliver real-time risk mitigation and accurate Share of Voice (SoV) metrics.

Social Intelligence
Media & Entertainment

March Madness Report: Vibes, Not Brackets. The Data That Matters

This Pendulum intelligence report analyzes the opening round of the 2026 March Madness tournament, identifying a significant shift where organic athlete content and phonetic humor (e.g., the "Kimmel Effect") drive 10x more engagement than traditional network reporting. Utilizing proprietary ASR and OCR technology, the data highlights a 110% surge in social interactions and a 6:1 positive-to-negative sentiment ratio centered on "Cinderella" and "miracle" narratives.

Brand Management
CPG

Why Computer Vision Leads the Way in Social Intelligence

This blog explores how computer vision technologies, such as OCR and image captioning, allow brands to monitor their visual presence and digital safety at scale. By processing millions of daily images, it identifies everything from specific product damage to sophisticated misinformation across the social media landscape.

Social Intelligence
Media & Entertainment

St. Patrick’s Day 2026: Pendulum Insights Reveal a High-Engagement, Creator-Led Global Celebration

Traditional social listening missed 19% of the St. Patrick's Day narrative. See how Pendulum's multimedia AI extracts insights from unscripted audio, video, and visual text.

Brand Management
CPG

Text is Dead, Silos are Over, and 'The Life of a Showgirl' is So Last Metric

Pendulum’s 2026 Trend Report reveals: - Why your current Share of Voice is likely a tiny fraction of the actual brand conversation. - Why keyword stuffing is over and how to pivot to GEO to satisfy LLMs such as ChatGPT and Claude. - Moving From AVE to EMV: Learn to calculate Earned Media Value to prove real financial significance to your C-suite (we even created a resource that does it for you!).

Social Intelligence
Technology

How Does Pendulum Decode TikTok?

Pendulum uses a proprietary AI engine and privacy-first data ingestion to transform public TikTok video content into actionable brand intelligence through advanced speech recognition, computer vision, and historical narrative archiving.

Social Intelligence
CPG

Stop Guessing Your ROI: A Technical Quiz to Audit Your Social Listening Stack for 2026

Audit your social listening stack to reclaim visual brand moments that legacy text-based tools miss. This guide provides a technical framework for testing OCR, ASR, and frame-by-frame video intelligence to ensure your brand captures its true ROI and Share of Voice in 2026.

Social Intelligence
CPG

Get Social Intelligence That Can See Your Brand With OCR

Leverage optical character recognition (OCR) technology to identify visual impressions and reclaim up to 75% of your untracked brand impact across video platforms.

Influencer Marketing
F&B

White Paper: Quantifying the Data Gap in Food & Beverage Influencer Marketing

This 2026 white paper quantifies the data gap in Food & Beverage influencer marketing and details how Pendulum’s Influencer Intelligence utilizes multimodal forensic vetting and 6-hour continuous monitoring to transform creator risk management into an auditable, sensory-rich science.

Case Studies
Media & Entertainment

Seeing the Social Intelligence Spark When Users Forget to Swipe and Tell

This case study details how Pendulum transformed social listening for a global dating leader by utilizing multimodal AI to capture 15x more data from unlabeled organic content on TikTok, YouTube, and podcasts.

Brand Management
CPG

Protecting Global Brand Equity Against Narrative Divergence

This use-case explores how Pendulum’s multimodal social intelligence is transforming previously untracked organic content into measurable ROI.

Agentic AI
CPG

ASR is Non-Negotiable for 2026 

Multimodal Automatic Speech Recognition (ASR) is an essential 2026 infrastructure to discover unscripted audio brand mentions.

Stop Guessing. Start Seeing.

Time to upgrade your legacy social listening to social intelligence. Capture the whole picture across video, audio, and imagery with Pendulum.

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Times Have Changed. So Should Your Tech Stack

See how brands are upgrading their strategies with Pendulum Social Intelligence.

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