Don’t Risk Multi-Million Dollar Influencer Campaigns by Vetting on a Vibe
Influencer Vetting and Monitoring Through Audio, Video, Images, and Text. No Luck Required
The reality of influencer marketing means your budget is at constant risk from untagged, spoken, or visually embedded content. If an influencer scandal was mentioned in a video transcript, or their controversial views were visible only in a screenshot, odds are you missed it entirely.
Pendulum's AI model solves that problem by processing video, audio, text, and images simultaneously, ensuring the auditable due diligence required to onboard influencers confidently and continuously monitor them post-contract.
You stop betting on a hunch and start boosting your ROI.
The Influencer You Vetted Last Week Said What? (Your Legacy Social Listening Tool Wouldn't Know)
Vetting influencers solely based on outdated text, hashtags, or titles in social media searches is a significant risk to your brand. Text-only social listening captures only 25% of the world's social data today, creating an unacceptable risk exposure for your brand.
75% Untagged Mentions
Most influencer brand mentions (up to 75%) appear in video or audio transcripts (spoken content), rather than in titles, descriptions, or hashtags.
75% Missing Volume
Pendulum surfaces up to 75% of influencer conversations that typical text-based tools miss.
55% Non-Text Reach
Over half (55%) of impressions come from non-text data sources, including transcripts, OCR, and AI-generated image captions.
66% Hidden Visuals
Two-thirds of Instagram brand mentions are revealed solely via AI-generated image captions or Optical Character Recognition (OCR) analysis.
Today’s Data Sources, Tomorrow’s Tech
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Automatic Speech Recognition (ASR) transcribes long-form video, podcasts, and short-form content, identifying brand mentions buried deep in the transcript. We know when your brand is spoken, not just written.
Optical Character Recognition (OCR) extracts hidden text and links embedded within images and video frames, while logo detection identifies visual brand exposure (even in the background of video!), capturing your brand when your product is seen, not just typed.
Automatic Speech Recognition (ASR) transcribes long-form video, podcasts, and short-form content, identifying brand mentions buried deep in the transcript. We know when your brand is spoken, not just written.
Optical Character Recognition (OCR) extracts hidden text and links embedded within images and video frames, while logo detection identifies visual brand exposure (even in the background of video!), capturing your brand when your product is seen, not just typed.
We Provide the Influencer Intelligence That Drives Your ROI
You need decisive influencer outcomes for your marketing and communications teams. We centralize influencer monitoring and vetting across all social channels on a single platform, so you don't have to do it manually.
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We eliminate the risks of influencer vetting with partial data. By analyzing a partner's full social presence across audio, video, and niche content, we ensure every relationship is strategically aligned with your brand's ethical and health standards, guaranteeing consistent positive performance.
Pendulum serves as a force multiplier for your team, automating deep due diligence and low-latency monitoring across 15.9 million creator channels. This accelerates your ability to find and onboard new partners rapidly, boosting your operational efficiency and speed.
We provide unmatched coverage that validates every partnership decision. You stop managing risk based on 25% of the data in the text and secure the confidence and budget required to grow your enterprise brand without fear of a post-contract scandal.
Guarantee Your ROI. Get the Skinny on Your Brand Influencers
Know Your Brand Partners, Get Alerted to Any Risk, and Monitor Your Influencer Campaign
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