Capture the Unwritten: Audio & Visual Insights

If you only track #tags and @mentions, you’re missing up to 75% of the conversation. Pendulum's social intelligence brings the hidden world of video and voice into high-definition focus.

THE DATA

The Conversation Moved to Video and Voice. Can You Hear It?

75%

Missing mention volume is surfaced by Pendulum

55%

Non-text impressions come from non-text sources

75%

Untagged mentions appear in video/audio transcripts

66%

of Instagram brand mentions are found via Optical Character Recognition analysis

THE LANDSCAPE

Some Things are Timeless. Social Listening Strategy is Not.

The Hidden Layer

Legacy tools were built for a text-only world. By ignoring the explosion of video and audio, they leave you at a massive disadvantage—forced to hunt for signals through a keyhole.

The Full Picture

To lead, you need a social intelligence platform built for the modern landscape. Proactively detect emerging trends and capture the narratives that matter most across the niche and decentralized platforms where culture happens.

THE WHOLE DATA PICTURE

True Content Intelligence

Content comes in many forms. We give you technology that finds and understands them all across TikTok, YouTube, LinkedIn, and more.

Pendulum’s Automatic Speech Recognition (ASR) transcribes spoken content from long- and short-form videos, including those on YouTube and TikTok, to identify mentions buried in the content.

Pendulum’s ASR transcribes and analyzes podcasts and long-form audio across social platforms, converting audio to text to identify mentions, sentiment, and narratives that aren't available in text-only tools.

Pendulum’s Optical Character Recognition (OCR) and Logo Detection extracts text and links embedded in images or video frames (e.g., a Telegram link), and detects when a logo or product is visible. It's like seeing in color.

We Love Risk-Takers, Just Not When it Comes to Brand Reputation.

A TikTok video with over 160K views spoke about a brand product, but the brand name was mentioned only in the body, not in the title or description (Caught via ASR/Transcript Analysis).

A brand was mentioned in connection with strong working conditions during a livestream, buried deep in the transcript of a two-hour video (Caught via ASR/Transcript Analysis).

A product was featured on TikTok, but the brand name was not included in the caption or description (Caught via Logo Detection/Visual Recognition).

Pendulum captured mentions of a brand on fringe platforms including Rumble, BitChute, and Gab. (Caught via Niche Channel Ingestion combined with ASR/OCR).

A TikTok video with over 160K views spoke about a brand product, but the brand name was mentioned only in the body, not in the title or description (Caught via ASR/Transcript Analysis).

A brand was mentioned in connection with strong working conditions during a livestream, buried deep in the transcript of a two-hour video (Caught via ASR/Transcript Analysis).

A product was featured on TikTok, but the brand name was not included in the caption or description (Caught via Logo Detection/Visual Recognition).

Pendulum captured mentions of a brand on fringe platforms including Rumble, BitChute, and Gab. (Caught via Niche Channel Ingestion combined with ASR/OCR).

VALUE UNLOCK

Your Brand is Finally in Focus

Coverage Breadth

Monitoring 25+ social channels and growing, so you don't miss a mention.

Multilingual Insights

Hear insights in 75+ languages so that no matter who is speaking, you can find your brand mention.

Executive-Level Reporting

We create AI-powered reports that explain the brand trends you see in ways your executive team can understand and use.

Access Over 92 Million Hours of Analyzed Video

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