Today’s Social Intelligence Data for Tomorrow’s Retail Leaders
In an industry where a single leaked frame or a viral hot take on a podcast can shift a box office opening, you can’t afford to miss a beat. If you are only tracking hashtags while fans are streaming, unboxing, and remixing your content, you’re missing the premiere. Pendulum delivers a decisive advantage with up to 75% more data intelligence because we understand the spoken word and visual cues that legacy tools can't hear.
75% of Your Fanbase is Going Unheard
Legacy social listening tools are stuck in a text-only past. Today, show hype, trailer reactions, and fan theories are driven by video-first platforms such as TikTok and YouTube.
Legacy tools miss the majority of fan sentiment because they can't watch the video reactions or listen to the podcasts driving the buzz.
Visual Misses
Media brands often miss unauthorized use of IP or logo placements in fan-made content that lacks a text tag.
Spoilers, leaks, and coordinated review-bombing often incubate on niche platforms like 4chan or Rumble before hitting the mainstream.
Wasted Time
Manually sifting through hours of reaction videos to find one relevant mention is an inefficient use of your marketing team's time.
Stop Reading the Script and Start Hearing the Fanbase
Pendulum uses true content intelligence to find the signal in the noise.
Preempting Spoilers and Unauthorized IP Use
Media brands are vulnerable to reputational challenges stemming from leaked scripts or unauthorized distribution of IP. By monitoring fringe networks, Pendulum identifies emerging leaks or piracy hubs hidden in unstructured video and audio. Your team can now distinguish between genuine threats and harmless fan theories, deploying a preemptive strategy before a leak becomes a viral liability.
Capturing Spoken Sentiment and Trailer Reactions
In 2026, entertainment trends are driven by video-first reactions. However, up to 75% of brand mentions in these videos are spoken rather than typed in tags. Our Multimodal AI uses ASR to transcribe these reactions in real-time, while Logo Detection identifies your IP even when a creator forgets to tag your studio.
Auditable Talent Vetting for Franchise Alignment
Entertainment brands often risk millions on talent and influencers based on vibes. Traditional vetting ignores a creator's spoken history, leaving you exposed to post-contract scandals. Pendulum automates deep due diligence by scanning a potential lead's social activity across 25+ channels to identify past controversial statements buried deep in old video content.
Nuance and Intent Capture
Our Smart Alerts use natural-language AI filters—Smart Tags—to capture nuance and intent beyond simple keywords. Distinguish between a fan's sarcastic critique and a genuine spoiler with precision, ensuring you only receive notifications for content that truly impacts your IP.
Today’s Social Intelligence Data for Tomorrow’s Retail Leaders
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We provide the technical capability to see in color by explicitly capturing spoken words and visual cues that text-only tools miss
Multimodal AI Engine
We process video, audio, text, and images simultaneously to ensure your franchise has a 360-degree view of its digital footprint.
Audio & Video Transcription
Our ASR engine auto-transcribes thousands of hours of fan theories and trailer reactions daily, in over 75 languages.
Visual Insights
We utilize Logo Detection and OCR to identify your IP and on-screen text, even when your studio isn't explicitly mentioned in the caption.
Archive & Lookback
We maintain a persistent record of fan content, even when it’s deleted, providing an auditable trail for IP protection and tracking sentiment shifts.
Advanced Capabilities for Executive Outcomes
Strategic Experimentation
Data Explorer is a fast, flexible way to test how specific terms, entities, or product ideas appear in Pendulum’s existing data. Data Explorer lets you experiment with searches against the content Pendulum is already ingesting—before deciding whether to allocate quota or create a durable Brand or Topic.
Unified Command
Build personalized dashboards for unique analytical scenarios. Our Custom Dashboards allow data analysts to select widgets from a library and choose exactly which data to display, with full control to move and resize widgets to fit your unique Retail workflow.
Quantifiable Impact
Within Power Insights, the Statistics Tab quantifies the operational value Pendulum delivers. It helps analysts quickly understand what content sources and media formats are driving the narrative for any selected time period.
Automated Reporting
Effortlessly generate professional reports that showcase your media impact. Clip Reports automate the collection and organization of media clips, saving you hours of manual effort and elevating your PR strategy with advanced filtering.
