Step Inside Pendulum
Our approach to data & insights changes the standard for social listening.
Data We Can Brag About
When legacy tools claim they cannot get data from today’s sources, it's true. They can’t because they rely on API-driven data collection. The problem with that? You end up missing 80% of your brand picture. And for us, that isn’t good enough.
We decided to go a step further, to create data that's uniquely ours. The data we source comes from 20+ channels, including LinkedIn, TikTok, YouTube, and Instagram Reels. Then we ensure compliance by using public-only data (no leaks) and blocking fake accounts (no bot armies).
That’s the data difference.
The Data Universe We Cover & Value
Welcome to true content intelligence. Content comes in many forms. We built tech that understands them all.
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Auto-transcribe with precision and speed across YouTube, TikTok, Podcasts, Reels, and more.
OCR & Logo detection on any image or frame.
AI-generated all-text making screenshots and memes searchable. The result is a dataset that deepens daily and adapts to your unseen areas.
So What Does That Give You?
The ability to achieve executive-level outcomes
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Eliminate Data Deficits: Pendulum provides a comprehensive view across multimedia, replacing legacy tools that miss up to 75% of data.
Gain Deep Customer Understanding: We monitor niche public forums and common channels to track narratives and understand true brand sentiment.
Executive-Level Reporting: Pendulum’s social intelligence platform packages your insights into executive summaries so you can share actionable insights.
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Gain Agentic AI Infrastructure: Pendulum developed agentic workflows alongside ASR and OCR to hear audio and see visual brand geometry.
Visualize Invisible Data: See unscripted podcast mentions and untagged products in viral video content.
Access Visual Context Decoding: We analyze facial expressions and background environments to ensure premium brand placement.
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Access Deep Vetting: Audits an influencer’s entire video history for brand safety, not just captions.
Monitor Brand Mentions: Detects emerging organic product usage before influencers even tag your brand.
Discover New Creators: Find look-a-like influencers and organic brand advocates who can become true growth partners.
Hear that About Your Brand? Your Old Social Listening Platform Didn't
Pendulum’s social listening platform gives you the conversations other platforms miss across video, audio, and text, so you define the narrative before it becomes a headline. We’re today’s social intelligence tool built for tomorrow.
Audio and Visual Insights Designed for Modern Social Listening
You could be missing up to 75% of brand mentions that are found through AI-analysis instead of text-based mentions.
Find Your Next Influencer Intelligence Force Multiplier
Pendulum delivers auditable influencer intelligence across 25+ social channels, helping you find that needle in a haystack and turn every influencer partner into a guaranteed force multiplier.
Our Data & Insights are Changing the Standard for Social Listening
