Can You Spot Brand Mentions That Aren’t Written?
Pendulum’s social listening and intelligence platform captures conversations other platforms miss across video, audio, images, and text. Now you define the narrative before it becomes a headline.
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The Power of Our Platform
Data Sources
Hours of Video Analyzed
Social Channels
Languages Covered
Text-Based Listening is Failing Your Brand
Don’t get left behind in a visual world. Legacy tools stop at text, leaving a massive gap in your social intelligence. Today’s most critical narratives are spoken and filmed on the high-velocity platforms you miss.
Pendulum maps the entire social landscape across 25+ platforms, uncovering the niche trends and raw sentiment others can't see. Distill complex cross-platform data into executive reports. Gain the clarity to act.
High-Definition Intelligence for a Multimodal World
Experience the clarity of social listening that sees the whole picture. While others skim the text, we analyze the entire medium.
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Transcribes tens of thousands of videos and audio instances daily using Automatic Speech Recognition (ASR) to analyze the spoken word in content from platforms including YouTube, TikTok, and Podcasts. This is essential for understanding where narratives begin and gain momentum.
Uses Optical Character Recognition (OCR) to analyze images, memes, screenshots, and visuals, capturing context and text buried within the media (e.g., detecting a logo on a sponsored asset or a user handle shown in a screenshot).
Provides standard text monitoring alongside deep analysis of transcripts using Natural Language Processing (NLP).
Start Creating the Intelligence You Want, with the Data You Need.
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Uncover Hidden Narratives
Identify storylines and themes that constantly change and shape public perception about your topic or organization. The platform uses a proprietary hybrid zero-shot learning algorithm to automatically discover and classify content.
Find the Signal in the Noise
See around corners with AI-generated summaries of key narratives, enabling you to quickly interpret the complex interplay of storylines and influential actors.
Gain Strategic Foresight
Automate horizon scanning to uncover opportunities and emerging trends in their earliest stages, ensuring your messaging is not only relevant but also leads the discourse.
Automated Due Diligence
Create custom watchlists to track influencers across their preferred platforms, ensuring you never miss meaningful conversations.
Brand Alignment Confidence
Pendulum automates the deepest due diligence, providing certainty that every partner selection ensures brand alignment for continuous positive performance.
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Preempt Negative Narratives
Automate horizon scanning with predictive intelligence (e.g., RiskWand) to uncover potential threats in their earliest stages, so your team shapes the narrative before it becomes a headline.
Monitor Indirect Risk Exposure
Use Optical Character Recognition (OCR) and multimodal analysis to track visual brand exposure on assets (such as logos on jerseys) and link that exposure to protests or social activism.
Track Sophisticated Threats
Proactively identify and monitor high-stakes narratives, including corporate/brand conspiracies, executive malinformation, and ESG backlash narratives hidden within non-text media on niche platforms including Rumble or Telegram.
Competitive Intelligence
Gain visibility into conversations happening beyond your own social accounts. Quantify how often your brand and rivals are mentioned and gauge sentiment across communities to determine your competitive advantage.
Benchmarking Indirect Mentions
Protect your brand against indirect negative sentiment (like linking visual brand exposure to an activism event) by tracking untagged conversations.
Uncover Hidden Narratives
Identify storylines and themes that constantly change and shape public perception about your topic or organization. The platform uses a proprietary hybrid zero-shot learning algorithm to automatically discover and classify content.
Find the Signal in the Noise
See around corners with AI-generated summaries of key narratives, enabling you to quickly interpret the complex interplay of storylines and influential actors.
Gain Strategic Foresight
Automate horizon scanning to uncover opportunities and emerging trends in their earliest stages, ensuring your messaging is not only relevant but also leads the discourse.
Automated Due Diligence
Create custom watchlists to track influencers across their preferred platforms, ensuring you never miss meaningful conversations.
Brand Alignment Confidence
Pendulum automates the deepest due diligence, providing certainty that every partner selection ensures brand alignment for continuous positive performance.
Preempt Negative Narratives
Automate horizon scanning with predictive intelligence (e.g., RiskWand) to uncover potential threats in their earliest stages, so your team shapes the narrative before it becomes a headline.
Monitor Indirect Risk Exposure
Use Optical Character Recognition (OCR) and multimodal analysis to track visual brand exposure on assets (such as logos on jerseys) and link that exposure to protests or social activism.
Track Sophisticated Threats
Proactively identify and monitor high-stakes narratives, including corporate/brand conspiracies, executive malinformation, and ESG backlash narratives hidden within non-text media on niche platforms including Rumble or Telegram.
Competitive Intelligence
Gain visibility into conversations happening beyond your own social accounts. Quantify how often your brand and rivals are mentioned and gauge sentiment across communities to determine your competitive advantage.
Benchmarking Indirect Mentions
Protect your brand against indirect negative sentiment (like linking visual brand exposure to an activism event) by tracking untagged conversations.
The Full Picture is Finally in Focus
Unmatched Coverage
Access unique to Pendulum data sets, covering 75 languages.
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Velocity
Accelerate key brand decisions using Pendulum's pre-processed, high-priority, immediate information, bypassing the need to sift through raw data streams to find an insight.
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Operational Efficiency
Pendulum serves as a force multiplier for analysts, revealing deeper connections and patterns earlier.
Are You Ready to See the Whole Picture?
Go beyond the surface. See how to transform your social listening from fragmented data into a complete brand narrative.
