Hear That About Your Brand? Your Old Social Listening Platform Didn't
Pendulum’s social listening platform gives you the conversations other platforms miss across video, audio, and text, so you define the narrative before it becomes a headline. We’re today’s social intelligence platform built for tomorrow.
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More Than Just “Listening”
Channels and sources
Hours of video analyzed
Threatening posts
Languages covered
75% Coverage Gap? That’s Not an Oversight, That’s a Strategic Liability
Don’t get left behind in a visual world. Legacy social listening platforms stop at text and Twitter, leaving you with a significant gap in social intelligence. Trends and narratives gain traction fastest on video and voice platforms dominated by non-text media.
Pendulum provides comprehensive coverage across 25+ platforms, including the niche and high-velocity channels where true sentiment and cultural trends emerge. It packages those insights into executive summaries so you can gain immediate, actionable insights.
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Our Multi-Modal AI Engine. It's Like Seeing in Color.
Pendulum uses true content intelligence to find the signal in the noise.
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Transcribes tens of thousands of videos and audio instances daily using Automatic Speech Recognition (ASR) to analyze the spoken word in content from platforms including YouTube, TikTok, and Podcasts. This is essential for understanding where narratives begin and gain momentum.
Uses Optical Character Recognition (OCR) to analyze images, memes, screenshots, and visuals, capturing context and text buried within the media (e.g., detecting a logo on a sponsored asset or a user handle shown in a screenshot).
Provides standard text monitoring alongside deep analysis of transcripts using Natural Language Processing (NLP).
Start Creating the Intelligence You Want, with the Data You Need
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Uncover Hidden Narratives
Identify storylines and themes that constantly change and shape public perception about your topic or organization. The platform uses a proprietary hybrid zero-shot learning algorithm to automatically discover and classify content.
Find the Signal in the Noise
Pendulum helps you see around corners by providing AI-generated summaries of key narratives, enabling you to quickly interpret the complex interplay of storylines and influential actors.
Gain Strategic Foresight
Automate horizon scanning to uncover opportunities and emerging trends in their earliest stages, ensuring your messaging is not only relevant but also leads the discourse.
Automated Due Diligence
Create custom watchlists to track influencers across their preferred platforms, ensuring you never miss meaningful conversations.
Brand Alignment Confidence
Pendulum automates the deepest due diligence, providing certainty that every partner selection ensures brand alignment for continuous positive performance.
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Preempt Negative Narratives
Automate horizon scanning with Predictive Intelligence (e.g., RiskWand) to uncover potential threats in their earliest stages, so your team shapes the narrative before it becomes a headline.
Monitor Indirect Risk Exposure
Use Optical Character Recognition (OCR) and multimodal analysis to track visual brand exposure on assets (such as logos on jerseys) and link that exposure to protests or social activism, preventing your team from being blindsided by indirect negative sentiment.
Track Sophisticated Threats
Proactively identify and monitor high-stakes narratives, including corporate/brand conspiracies, executive malinformation, and ESG backlash narratives hidden within non-text media on niche platforms like Rumble or Telegram.
Competitive Intelligence
Gain visibility into conversations happening beyond your own social accounts. Quantify how often your brand and rivals are mentioned and gauge sentiment across communities to determine your competitive advantage.
Benchmarking Indirect Mentions
Protect your brand against being blindsided by indirect negative sentiment (like linking visual brand exposure to an activism event) by tracking untagged conversations.
Uncover Hidden Narratives
Identify storylines and themes that constantly change and shape public perception about your topic or organization. The platform uses a proprietary hybrid zero-shot learning algorithm to automatically discover and classify content.
Find the Signal in the Noise
Pendulum helps you see around corners by providing AI-generated summaries of key narratives, enabling you to quickly interpret the complex interplay of storylines and influential actors.
Gain Strategic Foresight
Automate horizon scanning to uncover opportunities and emerging trends in their earliest stages, ensuring your messaging is not only relevant but also leads the discourse.
Automated Due Diligence
Create custom watchlists to track influencers across their preferred platforms, ensuring you never miss meaningful conversations.
Brand Alignment Confidence
Pendulum automates the deepest due diligence, providing certainty that every partner selection ensures brand alignment for continuous positive performance.
Preempt Negative Narratives
Automate horizon scanning with Predictive Intelligence (e.g., RiskWand) to uncover potential threats in their earliest stages, so your team shapes the narrative before it becomes a headline.
Monitor Indirect Risk Exposure
Use Optical Character Recognition (OCR) and multimodal analysis to track visual brand exposure on assets (such as logos on jerseys) and link that exposure to protests or social activism, preventing your team from being blindsided by indirect negative sentiment.
Track Sophisticated Threats
Proactively identify and monitor high-stakes narratives, including corporate/brand conspiracies, executive malinformation, and ESG backlash narratives hidden within non-text media on niche platforms like Rumble or Telegram.
Competitive Intelligence
Gain visibility into conversations happening beyond your own social accounts. Quantify how often your brand and rivals are mentioned and gauge sentiment across communities to determine your competitive advantage.
Benchmarking Indirect Mentions
Protect your brand against being blindsided by indirect negative sentiment (like linking visual brand exposure to an activism event) by tracking untagged conversations.
We Found the Signal. Now You Can Finally Ignore the Noise.
Unmatched Coverage
Access unique to Pendulum data sets, covering 75 languages.
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Velocity
Accelerate key brand decisions using Pendulum's pre-processed, high-priority, immediate information, bypassing the need to sift through raw data streams to find an insight.
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Operational Efficiency
Pendulum serves as a force multiplier for analysts, revealing connections and patterns earlier and more deeply.
Curious to see how your brand is really showing up?
See how brands are upgrading their strategies with Pendulum Social Intelligence.
