Today’s Social Intelligence Data for Tomorrow’s Retail Leaders
In consumer goods & retail, your reputation is built on social posts, across video, imagery, and voice. If you can’t see the whole social story, you’re behind the curve. Pendulum delivers a decisive advantage with up to 75% more data intelligence because we can understand video, audio, and images, not just the text, hashtags, and captions that legacy social listening tools can capture.
The Retail Reality: Up to 75% of Your Brand Story is Being Spoken
Legacy social listening tools are stuck in a text-only past. Today, retail trends, product reviews, and recipe hacks are driven by video-first platforms like TikTok and YouTube.
Legacy tools miss up to 75% of conversations because they can't access video, image, or audio content.
Visual Misalignment
Consumer goods and retail brands often fail to monitor visual-only brand exposure, missing logos on sponsorship assets or product placements.
Reputational crises regarding ethical sourcing or ingredient safety often incubate on niche, unmoderated platforms before reaching the mainstream.
Cognitive Burden
Manually sifting through hours of video reviews to find one relevant mention is an inefficient use of your team's time.
Stop Reading Between the Lines and Start Hearing Between the Posts
Pendulum uses true content intelligence to find the signal in the noise.
Preempt Supply Chain and Ethical Sourcing Queries
Retail and CPG brands are vulnerable to reputational challenges from supply chain issues or ethical sourcing concerns. By monitoring fringe networks, Pendulum identifies emerging workforce discussions, ingredient conspiracies, or boycott calls hidden in unstructured video and audio. Your team can now distinguish between genuine threats and online noise, so you can deploy a preemptive communication strategy before a local narrative becomes a global liability.
Capture Untagged Visual Brand Trends and Unboxings
In 2026, retail trends and product reviews are driven by video-first platforms like TikTok and YouTube. But, up to 75% of brand mentions are spoken rather than typed in captions or tags. Our Multimodal AI uses ASR (Automatic Speech Recognition) to analyze unboxing videos and spoken reviews in real-time. Logo Detection identifies your products even when a creator forgets to tag your brand, ensuring marketing teams don't miss high-velocity viral trends that text-only tools simply cannot see.
Vet and Monitor Influencers for Brand Alignment
Retail brands often risk millions on influencer partnerships based on vibes rather than data. Pendulum automates deep due diligence, scanning a creator's social activity across 25+ channels. Our AI identifies untagged mentions, misaligned statements, or differing views buried deep within video and audio content. Every hire is backed by an evidence-based risk score, ensuring that your influencer partners serve as force multipliers for your brand.
Today’s Social Intelligence Data for Tomorrow’s Retail Leaders
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We provide the technical capability to see in color by explicitly capturing spoken words and visual cues that text-only tools miss
Multimodal AI Engine
Simultaneously processes video, audio, text, and images to provide the whole data picture.
Audio & Video Transcription
Uses Automatic Speech Recognition (ASR) to transcribe tens of thousands of videos and podcasts daily.
Visual Insights
Employs Optical Character Recognition (OCR) and Logo Detection to find your brand even when it isn't tagged in the text.
Historical Archive & Lookback
We maintain a record of content even after it's removed from the source, ensuring an auditable trail for crisis management.
Advanced Capabilities for Executive Outcomes
Strategic Experimentation
Data Explorer is a fast, flexible way to test how specific terms, entities, or product ideas appear in Pendulum’s existing data. Data Explorer lets you experiment with searches against the content Pendulum is already ingesting—before deciding whether to allocate quota or create a durable brand or topic.
Unified Command
Build personalized dashboards for unique analytical scenarios. Our custom dashboards allow data analysts to select widgets from a library and choose exactly which data to display, with full control to move and resize widgets to fit your unique retail workflow.
Quantifiable Impact
Within Power Insights, the Statistics Tab quantifies the operational value Pendulum delivers. It helps analysts quickly understand what content sources and media formats are driving the narrative for any selected time period.
Automated Reporting
Effortlessly generate professional reports that showcase your media impact. Our reports automate the collection and organization of media clips, saving you hours of manual effort and elevating your PR strategy with advanced filtering.
Smart Alerts
Our Smart Alerts use natural-language AI filters—Smart Tags—to capture nuance and intent beyond simple Boolean keywords. Distinguish between positive reviews, sarcasm, and off-topic mentions with precision, ensuring you only receive notifications for content that truly matters to your brand.
