Brand Management

Bring the Full Brand Story to Light, Not Just the 25% Found in Text

The Landscape

Give Your Team Data Across Video, Audio, Transcripts, Visuals, and Text… Now That’s Social Listening

Brand management lives in untagged video, deep within transcripts, and across niche channels.

Brand managers who rely on conventional text-based tools are operating with less than half the story. Enter Pendulum. 

We eliminate the structural deficiency, delivering Multimodal AI that provides unmatched coverage of your brand and its ecosystem.

The Challenge

Stop Working in the Dark. We Light Up Your Entire Social Picture

01

Missing Context

Conversations and trends occur on video and audio platforms, such as YouTube and TikTok, where traditional keyword-based social listening tools can’t be seen. The result? You build your brand on 25% of the available social data.

02

Wasted Spend

Without deep consumer insights from video and audio, your team struggles to ensure messaging resonates authentically, leading to missed opportunities and wasted spend.

03

Coverage Gaps

Indirect brand exposure, such as logos on sponsorship assets or mentions of product components are missed by text-only social listening tools.

04

Influencer Misalignment

Manual influencer vetting and shallow data jeopardize the long-term alignment essential for sustained campaign momentum and brand integrity.

Welcome to Unmatched Coverage & Insight Generation

Use Automatic Speech Recognition (ASR) to transcribe video and audio, Natural Language Processing (NLP) to extract context, and Optical Character Recognition (OCR) to read text or logos in images, delivering your complete social data picture.

Proprietary AI systems find the ‘narrative in a haystack’, allowing you to see opportunities in the earliest days of their formation.

Automatically process and summarize large volumes of data into digestible executive narratives, saving your teams significant time and accelerating decision-making.

Automate in-depth influencer due diligence by analyzing their past content (video and audio) to ensure the relationship is strategically aligned with your brand.

Go beyond simple Share of Voice (SOV) to benchmark the impact and resonance of competitor messaging themes across non-text platforms, boosting your own SOV with key insights.

Leverage automated horizon scanning to uncover potential narrative shifts, giving you predictive intelligence to inform high-level corporate strategy.

Use Automatic Speech Recognition (ASR) to transcribe video and audio, Natural Language Processing (NLP) to extract context, and Optical Character Recognition (OCR) to read text or logos in images, delivering your complete social data picture.

Proprietary AI systems find the ‘narrative in a haystack’, allowing you to see opportunities in the earliest days of their formation.

Automatically process and summarize large volumes of data into digestible executive narratives, saving your teams significant time and accelerating decision-making.

Automate in-depth influencer due diligence by analyzing their past content (video and audio) to ensure the relationship is strategically aligned with your brand.

Go beyond simple Share of Voice (SOV) to benchmark the impact and resonance of competitor messaging themes across non-text platforms, boosting your own SOV with key insights.

Leverage automated horizon scanning to uncover potential narrative shifts, giving you predictive intelligence to inform high-level corporate strategy.

Value Unlock

Your Critical Layer of Deep Brand Intelligence

We provide the outcomes your corporate communications and marketing teams require to move from a reactive posture to a proactive command strategy.

We help you ensure the integrity and success of your corporate mission by providing auditable, comprehensive data that conventional tools miss. This ensures the C-suite is never caught off guard by emerging trends, viral moments, or brand-reputation challenges.

We identify the emergence, vectors, and velocities of brand narratives at their earliest stage. This allows your team to prepare and deploy a preemptive communications or marketing strategy.

We provide unmatched coverage that validates every strategic decision. Stop managing your brand with incomplete data. Secure the data-driven confidence required to grow your enterprise brand.

Stop Reacting, Start Preempting.

Achieve proactive brand leadership with advanced social intelligence. Your competitors won't know what hit them.