Latest From Pendulum
Why the Weirdest Brand Partnerships Are Winning Right Now
Daniella Sampson explores how pairing seemingly mismatched industries—such as cosmetics with hot sauce (Sephora x TABASCO) or audio tech with funeral goods (Spotify x Liquid Death)—brands creates high-friction, "surprise and delight" moments.
MarTech Interview with Mark Listes, CEO @ Pendulum Intelligence
Mark Listes, CEO at Pendulum Intelligence shares more on why modern marketers should rely more on social intelligence to drive marketing impact in this MarTech Series interview:
Embracing the AI Agency Remodel: Don’t worry—it’s not coming for your job
Burson & Pendulum co-host fireside chat at ADWEEK House Cannes Lions.
Pendulum Intelligence Redefines Brand Intelligence with the Next Wave of Agentic AI
New autonomous AI agents transform multi-format social data into real-time executive strategy, rendering manual brand monitoring obsolete
The New Mandate: Agentic Brand Intelligence
This article by Pendulum CEO Mark Listes introduces "agentic brand intelligence," explaining how autonomous AI agents can continuously track and contextualize a company's brand narrative across complex digital ecosystems. It highlights the shift from traditional, reactive social listening toward proactive, self-directing AI systems that can independently discover hidden marketplace signals and predict shifts in consumer sentiment.
Crisis Comms: What intelligence really looks like
This article explores the fundamental mechanisms of modern crisis communications with Mark Listes, CEO or Pendulum, focusing on how public relations professionals must gather and analyze media intelligence to effectively manage brand reputation during a corporate emergency. It provides actionable strategies for identifying early warning signs, parsing digital data, and filtering out noise to separate minor online incidents from genuine institutional crises.
Navigating a Modern 2026 Brand Strategy
GEO, Merging Brand Functions, and Upskilling Social Listening for Audio and Video
Times Have Changed. So Should Your Tech Stack.
See how brands are upgrading their strategies with Pendulum Social Intelligence.
