Catching the Crisis: How to Make Social Listening your Brand's Best Friend
This Pendulum Expert Series webinar provides a deep dive into modern crisis management through multimodal social intelligence. It demonstrates how organizations can catch a crisis by monitoring over 25+ platforms, including YouTube, TikTok, and decentralized networks like Telegram. The session highlights the data deficiency gap, where up to 75% of brand mentions are spoken or visual rather than text-based. Key topics include using ASR (Automatic Speech Recognition) for transcribing long-form video, OCR for logo detection in protest media, and AI-driven narrative tracking to move from reactive PR to proactive security and mission assurance.
Webinar Speakers
Social Listening and Consumer Insights Expert at Revlon with a proven track record of driving business growth and delivering impactful campaigns. Geoffrey possesses a deep understanding of consumer behavior, market trends, and digital strategies. By providing market sensing and competitive intelligence, he empowers clients to stay ahead of industry trends.
With 15 years of brand marketing experience, Daniella has transformed global brands through bold storytelling and even bolder execution. As Head of Marketing at Pendulum, she provides critical understanding of the social intelligence space as it relates to the PR and Marketing buyer, and the ability to craft compelling narratives for complex offerings. Her strategic approach has landed her brands on The Today Show, showcased in SXSW and shortlisted for industry marketing awards.
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