March 24, 2026

Tracking Your True ROI with Earned Media Value

Webinar Overview

Traditional measurement frameworks are obsolete in a landscape dominated by TikTok, YouTube, and Instagram. Legacy text-based social listening only captures a fraction of brand conversations, leaving a dangerous 75% data deficit.

Join our deep-dive session on how to properly calculate your Earned Media Value (EMV) and start proving ROI immediately. We'll also provide a walk-through of our free downloadable EMV Report Template, and an EMV calculator that does the math for you.

Webinar Speakers

Georgina Ford

Director of Content, Pendulum

Sam McFadden

Sr Demand Gen Manager, Pendulum

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