Catching the Crisis: How to Make Social Listening your Brand's Best Friend

Geoffrey Si

Director of Social Analytics, Revlon

Social Listening and Consumer Insights Expert at Revlon with a proven track record of driving business growth and delivering impactful campaigns. Geoffrey possesses a deep understanding of consumer behavior, market trends, and digital strategies. By providing market sensing and competitive intelligence, he empowers clients to stay ahead of industry trends.

Daniella Sampson

Head of Marketing, Pendulum

With 15 years of brand marketing experience, Daniella has transformed global brands through bold storytelling and even bolder execution. As Head of Marketing at Pendulum, she provides critical understanding of the social intelligence space as it relates to the PR and Marketing buyer, and the ability to craft compelling narratives for complex offerings. Her strategic approach has landed her brands on The Today Show, showcased in SXSW and shortlisted for industry marketing awards.