How to Make Social Listening Think Strategically

Paige Walker

Manager, Cultural Intelligence and Trends, Hershey's

Hi, I’m Paige! I lead social and cultural intelligence for some of the world’s largest snack brands. I have a passion for uncovering new insights, trends, and cultural signals. I analyze data from various sources to proactively assess brand health, marketing effectiveness, emerging trends, cultural shifts, and consumer sentiment. I share the results in real-time with the business and present tactical recommendations to address challenges and capitalize on opportunities. My mission is to provide impactful insights and share the voice of the consumer to help The Hershey Company's growth.

Daniella Sampson

Head of Marketing, Pendulum

As Head of Marketing at Pendulum, she provides critical understanding of the social intelligence space as it relates to the PR and Marketing buyer, and the ability to craft compelling narratives for complex offerings. Her strategic approach has landed her brands on The Today Show, showcased in SXSW and shortlisted for industry marketing awards.