If your global PR or Comms strategy can’t read the room in 75 languages and four dimensions, you’re just reading the credits of your own crisis.
Legacy social listening tools monitor what is being said in text but miss how global narratives are being visually and linguistically reshaped in niche, audio- or video-first environments.
The Scenario: The Geopolitical Shadow
Your global firm is expanding into emerging markets. While your Western PR and Comms teams monitor English-language news and LinkedIn and X, a divergent narrative is incubating on Mandarin-language TikTok and regional YouTube Shorts. This narrative frames you not as a partner in prosperity, but as a vector for digital dependency.
The Solution: Pendulum’s Multimodal Force Multiplier
Instead of reacting to a viral crisis three days too late, your CCO uses Pendulum’s social intelligence platform to identify the narrative split in real-time, empowering teams to act swiftly and confidently.
- Multimodal Discovery: Pendulum's ASR captures spoken critiques in regional dialects that are often missed in text mentions, providing a fuller picture of the conversation.
- Visual Sentiment Analysis: Pendulum’s OCR identifies brand logos being used in coordinated anti-prosperity infographics—a key tactic identified in the 2026 Trend Report.
- Niche Narrative Command: Your teams access a persistent record of audio, video, and image content from niche channels, enabling them to trace the narrative back to state-affiliated influencers. They use this data to quickly generate executive-level reports in the Pendulum platform and share them with your executive team.
The C-Suite Victory Lap: Turning Noise into Narrative ROI
- Strategic Narrative Shaping: Your CMO uses data and reports from Pendulum to craft compelling visual formats that stand out in attention-driven digital environments, reinforcing their ability to shape narratives.
- Earned ROI: Your PR Director uses Pendulum’s data and analysis to quantify potential resonance loss from divergent narratives, supporting budget shifts toward multimedia counter-messaging.
- Team Collaboration: Your CCO fosters collaboration among the Global Risk, Marketing, and PR teams, ensuring the entire C-suite works from a single, multimodal source of truth, Pendulum’s data.