How to Make Social Listening Think Strategically
Your Social Listening Tool is Working Hard. Is it Working Smart?
Let’s be real: most social listening setups are treated like a safety net. They’re there to catch a crisis, but they aren't exactly driving the bus. If you’re tired of looking at dashboards that tell you what happened without telling you why it matters, you’re in the right place.
The Inside Scoop
No boring slides or "corporate-speak" here. We’re giving you the actual strategies to elevate your social data, regardless of which platform you’re currently logged into. We’ll dive into:
- From Data to Decisions: How to stop "reporting" and start giving your team the insights they actually need to win.
- The Strategy First Mindset: Why the best tools in the world won’t save a shaky strategy (and how to build a rock-solid one).
- Future-Proofing Your Brand: How to spot the shifts in your industry before they become headlines.
Webinar Speakers
Hi, I’m Paige! I lead social and cultural intelligence for some of the world’s largest snack brands. I have a passion for uncovering new insights, trends, and cultural signals. I analyze data from various sources to proactively assess brand health, marketing effectiveness, emerging trends, cultural shifts, and consumer sentiment. I share the results in real-time with the business and present tactical recommendations to address challenges and capitalize on opportunities. My mission is to provide impactful insights and share the voice of the consumer to help The Hershey Company's growth.
As Head of Marketing at Pendulum, she provides critical understanding of the social intelligence space as it relates to the PR and Marketing buyer, and the ability to craft compelling narratives for complex offerings. Her strategic approach has landed her brands on The Today Show, showcased in SXSW and shortlisted for industry marketing awards.
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