Beyond the Data Stack: Building Stakeholder Trust To Turn Social Listening Into an Enterprise Asset

Daniella Sampson

Head of Marketing, Pendulum

As Head of Marketing at Pendulum, she provides critical understanding of the social intelligence space as it relates to the PR and Marketing buyer, and the ability to craft compelling narratives for complex offerings. Her strategic approach has landed her brands on The Today Show, showcased in SXSW and shortlisted for industry marketing awards.